What does it take to build products, and a business, in California today? Kenneth Raab, President, CEO of Sonic Manufacturing Technologies took on that question at the 2026 Coolest Thing Made in California Awards Ceremony, held October 28 at The Citizen Hotel in Sacramento.
Hosted by the California Manufacturers & Technology Association (CMTA), the event is the grand finale of a statewide contest celebrating the most innovative products made in California. The afternoon brought together industry leaders for networking, a showcase of the year’s top products, and a program of speakers before the big reveal of the 2026 Coolest Thing Made in California. This year’s event also introduced a new award honoring the top product from a small-to-medium-sized manufacturer, a fitting addition for an industry built on companies of every size.
The panel covered questions every manufacturer and product company is asking right now. What makes a partnership actually work? Where do small and mid-sized manufacturers fit into large, complex projects? How do you win customers in a crowded market? And how does state policy shape the decisions manufacturers make every day?
Since 1996, Sonic has built products for startups and established brands alike from its Fremont facility. Representing Sonic on the panel, President and CEO Ken Raab shared what the company has learned in nearly 30 years of manufacturing in California, along with an honest look at where the industry is headed.
A few themes stood out. Sonic’s success has always depended on its customers’ success, which is why partnership sits at the center of how the company works. In its early days, Sonic was one of hundreds of Bay Area contract manufacturers, and it set itself apart through service, a focus that still defines the company today. The panel also discussed what California could do to support manufacturers of every size, from incentives for equipment and hiring to a more level playing field for smaller companies.
The full panel video is coming soon, so check back shortly to watch it here.